Videos and scripts
DonJoy Trauma Collar Testimonial
Through multiple sources, we recreated Carol Ward’s harrowing experience with a life-threatening cervical injury.
In interviews and in the script writing, I teased out how the trauma collar initially given to her further inflicted pain and discomfort, causing pressure sores and sleeplessness that prevented rest and healing.
Luckily, Carol, herself a nurse, was able to get fitted with a DonJoy Trauma Collar, which finally allowed her to begin a healthy recovery back to doing activities that bring joy to her life.
A Brand Story Told Through Testimonials of Real Patients
(One of Them, a Grammy Award-Winner)
Rooted in three real patient stories—including from former Hootie & the Blowfish frontman Darius Rucker—this campaign communicated the life-altering, perspective-shifting effects of orthopedic intervention. On this landing page and a series of social media posts elucidating varying facets of each story, I let the viewer glimpse the power of Enovis products through the patient’s eyes.
Testimonial Social Media Cuts
With the social media posts embedded here and on the campaign website, I found the most concise way to distill these patient’s stories into a clip that would stop any scrolling in its tracks.
Enovis Medical Education
As part of the 2025 rebranding of Enovis’ medical education programs, I scripted this video. Taglines I created for the campaign are woven in amongst clips of the company’s global educational modules in action.
X-Act Fit Shoulder
Worked closely with product managers and marcom leaders to create a script for an animated video featuring the brand’s marquee new shoulder brace, released in 2024. My script takes viewers on an enticing visual tour of the product’s features and benefits, using drone-like angles, color overlays, and close-ups to demonstrate multiple functionalities.
Enovis SpineCare Sales Enablement Video
Sales enablement video describing the benefits to medical providers of bringing spinal devices in-house.
In the script, I devised visual storytelling concepts—like the braces flying onto the shelves—to add visual interest and hold the viewer’s attention through what could be dry and technical material.
CTS DUO+ Therapy Laser
Wrote script to introduce veterinarians to a new version of the market-leading CTS DUO photobiomodulation laser in 2024. Video was intended to communicate features and benefits made as updates to a familar product, particularly onboard treatment protocols and seamless integration into veterinary practice management systems.
Corporate Campaign for New Typeface
In a single line, I set out to tell a story of corporate expansion from legacy brands to a house of diverse names—an evolution expressed with a striking modern typeface uniting them all. The one-line narrative gave shape to this hype reel. First shown within the company to unveil the new look, the video carried a wider external campaign, used here in a social media post for the Surgical division. Like the typeface itself, the copy and video reinforce the story of Enovis’ restyling from an entrenched orthopedics player into a growth-oriented company focused on the future.
OncoK9 Early Cancer Detection Test
Video scripts to convey value propositions of a cutting-edge multi-cancer early detection test for dogs to veterinarians and pet parents. Campaigns launched in 2022.